Ryanair’s “jab and go” ad has been banned after it was deemed “irresponsible” by the regulator.
The advert, two versions of which appeared on TV in late December and early January, showed an image of a vaccine while the voiceover said “vaccines are coming” and suggested travellers should book Easter and Summer holidays.
It added: “So you could jab and go.”
It led to the third highest number of complaints about a single ad ever filed to the Advertising Standards Authority (ASA), with more than 2,000 viewers raising concerns.
The ASA said the ad could be considered misleading for suggesting that people would be able to go on holiday this easter without restrictions if they had been vaccinated and also irresponsible by encouraging people who have had the vaccine to act irresponsibly.
However, it did not uphold complaints that the advert trivialised the pandemic.
The ASA said: “We told Ryanair to ensure their ads did not mislead viewers about the impact that Covid-19 vaccines would have on their ability to travel abroad during Easter and summer 2021, and to ensure their ads did not encourage irresponsible behaviour.”
Ryanair said it “respectfully disagrees” with the ruling and insisted that its advert was “both factual and accurate” based on the Government’s target to vaccinate the most vulnerable groups by mid-February.
A spokesman said: “The ASA’s ruling flies in the face of the UK’s successful vaccine rollout, however even though this ruling is baseless, Ryanair will comply with it and the Jab & Go adverts will not run again.”